This guide will walk you through the two core flows to create and send an email campaign.. To get the most out of this guide, we recommend reviewing the Introduction to Presspage and Navigating Presspage if you're not yet familiar with the basics.
Before you start using Email, ensure the Email implementation steps have been completed.
Table of contents
- Introduction: Email
- Flow 1: Create a campaign from Email
-
Flow 2: Connect an article page with an Email campaign
(Only available if the newsroom is hosted on Presspage)
Introduction: Email
Email allows you to distribute news efficiently while maintaining consistency and professionalism — whether you're sharing press releases, managing crisis communications, sending newsletters, or handling event outreach. With built-in contact management, you can organise media lists, track engagement, and ensure your messages reach the right audience.
By connecting Email with the Newsroom, you can also transform published articles into email campaigns, extending their reach without duplicating your work. This integration is especially useful for Investor Relations, crisis communications, or any high-sensitivity publication where consistent messaging and simultaneous publishing are critical.
Flow 1: Create a campaign from Email
Step 1: Create a Campaign
In the Email tab, click the New Campaign button in the sidebar. On the Create New Campaign screen, select the type of campaign you want to create:
- Blank email campaign — start with a blank template. This takes you to the Campaign Settings screen.
- Based on a Newsroom page — copy content from a draft or published Newsroom page into a new campaign. Only available if the Newsroom is hosted on Presspage.
- Based on Email campaign — duplicate a previously sent or draft campaign.
Complete the Campaign Settings form and click Create Campaign to proceed to the Compose screen.
Go to Create Campaign and Settings for more details.
Step 2: Add and Edit Email Modules
In the Campaign editor on the Compose screen, build and edit the campaign using Email modules.
- Live Preview — the left side of the editor shows a live preview. Drag and drop modules to rearrange them. Click a module to edit it in the Module Settings panel on the right. Hovering over a module gives you options (A) to drag, edit, save as template, duplicate, or delete it.
- Module Manager — select modules from the Module Manager on the right, or drag them directly into the live preview. Use the Template Library (B) to add saved modules such as a disclaimer or contact details.
- Module Settings — Select a module to edit it. Click Save & Close to save changes and return to the Module Manager.
- Campaign Settings — Review or update settings and add a preview text.
- Preview Campaign — click the Preview Campaign button (C) in the top right to preview in a separate tab or send a test email.
Once the campaign is ready, click the Recipients button at the top or bottom right corner.
Go to Campaign Editor, Email Modules for details.
Step 3: Add Recipients
On the Recipients screen add individual contacts, contact lists, or Media Database lists. Once recipients are added, click Send at the top or bottom right corner.
Note: Media Database is an add-on feature available for all plans.
Go to Add Recipients for details.
Step 4: Send Campaign
On the Send screen, select Send now to deliver the campaign immediately, or select Schedule Campaign to set a future send date and time.
Scheduled campaigns can be found and edited in the Planned Campaigns overview. Editing a planned campaign moves it back to Draft status and requires rescheduling. A planned campaign can be edited up to 10 minutes before it is sent.
Go to Send Campaign for details.
Step 5: Campaign Analytics
In the Sent Campaigns overview, click into any sent campaign to see a preview, the number of recipients or lists it was sent to, and detailed statistics under the Campaign Statistics tab, including results at general and recipient level, and link clicks. Use the Export Statistics button to share results with your team.
Go to Email Statistics for details.
Flow 2: Connect an article page with an email campaign
Use this flow when you want to distribute a Newsroom article as an email campaign, keep both in sync, and publish and send at the same time.
Note: This flow is only available if the Newsroom is hosted on Presspage.
Step 1: Connect an Article Page to an Email Campaign
In the page editor of a draft article, click Linked Campaigns in the top right of the screen and select Create Campaign. Alternatively, in the Publish Options screen, choose Create an email campaign under Distribution Options.
This copies the article content into a new campaign and takes you directly to the Compose screen in the Campaign editor.
Synchronise updates
To sync updates from the article to the campaign, click Resync under Linked Campaigns in the page editor, or click the Resync Campaign button in the Campaign editor.
Note: Syncing only works from the article to the email campaign, not the other way around. Changes made in the Campaign editor may be overwritten when syncing.
Go to Distribute via Email for more details.
Step 2: Publish and Send a connected Article and Campaign
When the campaign is ready, click Publish Options at the top or bottom right of the screen. The platform will redirect you to the article's Publish Options screen, where you can publish or schedule the page and send the campaign at the same time.
Go to Publish Options for details.