Numbers & Stats: Where do I find them and what do they mean?
Table of contents:
This article will explain where to find statistics of previously sent Email campaigns.
After you've logged in to the PressPage Platform, click on Email in the navigation bar at the top of the page:
Open the Sent Campaigns from the menu on the left and select a campaign from the list and select the 'Campaign Statistics' tab.
This tab will open up with the 'General' view. This shows to how many recipients the campaign was sent successfully and how many clicks, opens and fails are being registered.
The 'delivered to' number is defined as all emails that were successfully sent by PressPage and successfully received by the recipient. In the screenshot below, you'll see that 711 successful deliveries have taken place.
The amount of recipients is defined as all unique email addresses that were selected in the 'Add Recipient' step while composing the campaign.
The number of successfully delivered emails plus hard bounces plus failed and queued emails should add up to the total of recipients.
When Emails have not been processed yet by our sending system, they are added to the "queued" total. This number will count down to zero as 100 percent of the emails will be processed after some time.
Below that, you'll see a recent activity feed, showing the same events on a per-user-basis, as well as buttons showing unsubscribes, complaints and Hard/Soft bounces. Unsubscribes count towards the amount of delivered emails as they were initially received successfully and the unsubscribe event has taken place afterwards.
You can click on these buttons to show a list of which recipients have recorded one of these events.
Then, there is the 'Recipient' view, which shows a drop-down menu with the following events:
- Clicks: How often a user has clicked somewhere in the email.
- Opens: How many recipients have opened the email.
- Hard Bounces: The email has been rejected by the recipients email server permanently
- Unsubscribes: The recipient has chosen to unsubscribe from your email campaigns, using the unsubscribe link in the bottom of the email.
- Complained: The user has marked the email as SPAM.
- Failed: The email wasn't sent to this user successfully.
You'll also find the Sent (how often the campaign has been sent successfully to a recipient) event in this overview.
The search box allows you to search for a particular recipient and see all events associated with that specific recipient. You'll also be able to filter by a particular event.
If you wish to review the statistics of a different campaign then again click on 'Sent Campaigns in the menu on the left and start over the process.
Individual Contact Statistics
You can also analyse the statistics of a specific contact. To do this you first have to select 'Contacts' from the menu on the left.
In the search section you can enter the name of the contact you are looking for. From the result you click on the name which will take you to the details page of your contact. The last tab in the overview is called 'Statistics'.
This page will show you all the statistics for this contact separated per campaign and the cumulatives.