This video shows how to maximize the reach of your audience by using the distribution channels, all from within the Presspage platform.
Topics covered:
Social Media Channels, Presspage Email.
Chapters:
00:00 Introduction Distribution Options: Email, X, Twitter, LinkedIn
0:14 Add a Social Channel
01:07 Create a Email campaign
01:25 Introduction Email Editor
2:17 Add recipients
Transcript:
00:00 Introduction Distribution Options: Email, X, Twitter, LinkedIn
This video explains how to increase the reach of your article by adding distribution channels in press page. Using the channels inside the platform saves time because you avoid switching between different tools. It also lowers the chance of errors since you do not need to copy content.
0:14 Add a Social Channel
When your page is ready, you can add distribution options before publishing or scheduling it.
Select Publish Options to open the screen. Find the distribution channels on the left side of the screen.
To get started, select Add Channel. You can choose from four options: e-mail, X, Facebook, and LinkedIn.Select one of the social channels from the drop-down.
If this is the first time, you need to set up an integration. Click Add Account, log into the account you want to connect, and accept the terms to set up the integration.
When the integration is ready, open the drop-down again. Select the account you want to use. The platform now prepares a post for the page.
The platform creates a preview. It includes the article title, the link, and in some cases the featured image. Adjust the text to fit your audience.
When you are satisfied click Add to confirm the distribution channel.
01:07 Create an Email campaign
Additionally, create a campaign to send via email.
Click Add Channel and select Email Campaign from the options. Click Create Email Campaign.
The article's content is copied into a new email and you are redirected to the mail editor.
01:25 Introduction Email Editor
Here you see your article already placed in the email preview.
Each part of the middle section is a module. To make changes, select a module and make adjustments in the module settings.
Via the module manager you can add more modules, insert it into the email and adjust it as needed.
Before sending the campaign open campaign settings and edit items like subject line, sender information and template. Review these settings so the email looks clear and professional.
Review the email. Use this to check links, layout and copy. Use preview mode to see how it looks online or send a test email to yourself or stakeholders.
2:17 Add recipients
Now you will select your recipients.
You can add uploaded contact lists, single contacts, or media database lists for journalist contacts, if this add-on is enabled.
When everything looks correct, return to the article. Click Publish Options to go back to the published status page.
Here you can see the campaign has been added as a distribution channel.