This video shows how to maximize the reach of your audience by using the distribution channels, all from within the Presspage platform.
Topics covered:
Social Media Channels, Presspage Email.
Assignment:
Add one social media and Presspage Email as Distribution Channels to your Article and Publish the article.
Chapters:
00:00 Introduction
00:52 Adding Social Media as a Distribution Channel
01:57 Adding Presspage as a Email Distribution Channel
Transcript:
00:00 Introduction
Once your page is ready to be published, consider adding distribution channels. This will help you expand the audience for your specific content piece.
To add distribution channels, go to the Publish Options. This will take you to the Publish Status page, where you can find the distribution options in the top left corner.
Our platform offers four distribution channels:
- Presspage Email (our built-in email tool)
- X
Using the distribution options has clear advantages:
You won’t have to switch back and forth between different tools to publish or send out your content. It saves time and reduces the chance of making mistakes.
To start, click Add Channel.
00:52 Adding Social Media as a Distribution Channel
From the dropdown menu, select the channel you would like to add.
Let's start with LinkedIn.
If this is your first time using the social media options, you will need to set up an integration.
You can do this by clicking New LinkedIn Account and following the setup steps.
Once you've added an account, you can simply select it from the dropdown menu.
The platform will automatically create a preview content card for LinkedIn.
This includes the title and link. For Facebook and X, a preview image may also be included.
You can customize the content cards by clicking on the preview box. For example, you can add a call to action.
After adding the call to action or other text, click Add.
You will now see LinkedIn added as a distribution channel.
01:57 Adding Presspage as an Email Distribution Channel
Now, let's move on to Presspage Email.
Click Add Channel, and from the dropdown menu, select Email Campaign.
When you click Create Email Campaign, the system will copy over the content (in this case, the article), and you will be redirected to the Mail Editor.
Here, you will see the article you created earlier.
To make changes, click any box and edit the settings in the module.
If you want to add more modules, use the Module Manager.
To adjust campaign settings, go to Campaign Settings.
When you're ready, you can preview the campaign via Preview Mode or send a test email to yourself or stakeholders for review.
You can add:
- Your own uploaded lists
- Single contacts you’ve added manually
- Or select any downloaded Media Database Lists (an add-on feature for journalist contacts)
When finished, click Publish Options.
You’ll be redirected back to the Publish Status page.
Now, you’ll see two distribution channels set up: LinkedIn and Email.
To finalize, click Publish Now and then Save.
The system will publish your article, send it via email, and post it to LinkedIn.