Media Database Lists

The Media Database is a list of over 1 million global journalists, bloggers, influencers and other media contacts. All contacts have been vetted and have opted-in to the database following GDPR procedures.

Note 1: The Media Database is an add-on. Contact support@presspage.com for more information. 

Note 2: In the scenario a Contact lives in the Contact Lists as well as the Media Database lists: The platform follows certain processes. Read Managing Contacts in both sections for details. 

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Video tutorial

Table of contents

The Media Database is powered by AgilityPR and includes a global network of opted-in media contacts. When searching or viewing Media Database contacts:

  • Data is retrieved from AgilityPR via an API connection 
  • Contact details are not stored in the platform 
  • The displayed information reflects the data maintained by AgilityPR

Create Media Database Lists

  1. Select Contacts in the top navigation.
  2. Select Search in the side menu.
  3. Search for - select one of the categories from the Search for dropdown and use the corresponding fields and filters to create a search assignment. It is not possible to combine fields from the different categories into a search:
    • People (and Outlets) - Search the Media Database for journalists or outlets. 
    • Keyword - Search for a topic in media coverage and based on location.
    • Specific Person - Search for a specific person based on their name or email address.
  4. When you have set the filters click View results. The platform will start searching and generate a list of corresponding journalists based on the fields and filters. 
  5. Once ready you can find the generated contacts under the Search Results 
  6. (de)Delect any of the contacts you wish to include in a MD List.
    • Select a name to open the Contact detail page
    • Select a outlet to open the Outlet detail page. Here you can also find the company email address if you wish to use those.
  7. Use the pagination to review all result pages. The platform saves any (de)selected contacts when moving to other pages.
  8. Once ready selecting Contacts, click Import contact(s) to a list. 
  9. This opens the Add contacts to a list screen. Here you can fill out the list settings:
    • Add contacts to an existing list - After selecting this option Select lists select one or more lists the Contacts are added to.
    • Create new list - After selecting Create new list, fill out the list title in the Title field and check Restrict user access if you wish to restrict the access of the list.
    • Access - If your newsroom is published in different languages, assign the list to the right language in the Access dropdown
    • Back to search results - If you wish to make changes to the selected contacts click Back to search results, the current selection of contacts will not be added to a list.
      Screenshot 2026-03-18 at 11.44.37.png
  10. Once ready click Save to confirm the changes. 
  11. The import of the Media Database contacts will start and might take a few minutes to complete. During that time the list will not be accessible. Once ready you can find the list under Lists in the side menu.

Note:

When you select any Media Database Contact the platform will sync the contact details with the Database so the right information is always visible.

Search for People and Outlets

The category People is divided two sections with filtering fields, People and Outlets. The filtering fields are lists of predefined topics which you can search. Select one or more topics from the different fields to create a search, it is possible to combine fields from the two sections: 

People

  • Writing about - Search for the subjects the journalists write about.
  • Publishing in - What languages the journalist is writing in.
  • Locations - Where the journalists are geographically based.
  • Job role -  The job title of the journalist. 

Outlets

  • Outlets - Organization's name
  • Media type - Main media format of the outlet (media group, online, print, television, and radio)
  • Product / Organization type  
  • Coverage focus - The size of the coverage (community, local, regional, national, international)search-subjects.png

Search condition: OR - AND

To widen or narrow the search use the Search condition dropdown to define how the platform combines the selected filters:

  • AND operator - Narrow the search by choosing AND, for example: writing about subject A AND subject B
  • OR operator - Broaden the search by choosing OR, for example: writing about subject A OR subject B
search operator and or

Search for keywords

The Keyword category can be used when you're looking for media writing about a topic of your interest. The results are from media contacts who have written about a topic in the past 90 days. 

selecting keyword in the menu

Use the two fields to enter a search. The search condition used is always an AND operator, for example: Keyword 'sports' AND Location 'New York'.

  • Keyword - Type any topic or keyword, this is not based on a predefined list of topics
  • Location - Predefined list of locations which you can search.choosing a keyword

Manage Media Database Lists

This section explains how to manage Media Database Lists in Presspage, including viewing and searching lists, configuring list settings, controlling user access, and managing contact details.

View and search Media Database lists

The Media Database dashboard shows all your downloaded lists in one overview.

  1. Go to the Media Database Lists dashboard.
  2. Use the search bar or Filters to find a specific list.
  3. Click a column heading to sort the list.
  4. Select one or more lists and click Delete to remove them.
  5. Click a list to open its Contact page.

Configure Media Database list settings

Each list has its own settings, where you can rename it, tag it, and manage language access.

  • Open a list and go to List settings (or click Settings) at the top of the Contact page.
  • Update the Title field to rename the list.
  • Add Tags to organize related lists.
  • Assign or limit Language access, if your account supports multiple languages.

Restrict user access to a Media Database list

You can limit which users can view, edit, or use a list in email campaigns. Only the selected users can view, edit, or use the list. All other users won't see it.

  1. In the list settings, enable Restrict user access.
  2. Select the users who should have access.

Add and manage contacts in a Media Database list

Search, filter, and expand the contacts within a list.

  • Use the search bar and Filters to find contacts by Status, Account, Language access, Tags, or List name.
  • Click Add Contacts to open the search screen and add new contacts to the list.

View Media Database contact details

Each contact has a profile where you can manage their details and view activity.

  • Click a contact to open their profile.
  • Click Delete to remove the contact, or Unsubscribe to opt them out.
  • View or edit Tags and Language access for the contact.
  • Check Email statistics, Engagement insights, and Notes on the right side of the profile.

Update Media Database contact details

When sending campaigns, the platform syncs the Media Database contact details before a campaign is sent, to ensure the most up-to-date information is used during distribution.  

Email addresses added through the Media Database cannot be edited manually. To update a contact's details:

  • Remove the contact from the Media Database list, or
  • Contact support to request a change to their information.

Media Database lists are static. Saved search results do not automatically update. To update current Media Database lists, repeat the steps of Creating Media Database Lists. Reapply the same filters in the search and add the Media Database contacts.

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