Newsroom statistics

A comprehensive overview of the Statistics page 

Table of contents:

• Statistics filters
• Statistics terminology

This article aims to provide an explanation of all the options available to you on the Statistics page. You'll find this page in the navigation bar, under Newsroom:

Statistics filters

Account Statistics: the account statistics show the total combined traffic of all articles and Newsrooms of the selected language(s).

Newsroom Statistics: the Newsroom statistics will show the traffic of just the Newsroom landing page in the selected language(s).

Article Statistics: the 'article statistics' will show the traffic of the selected article in the selected language(s).

All Articles Statistics: the ''select all articles" will show the total combined traffic of all articles of the selected language(s).

Language: you can filter the Statistics by language by selecting a language in the "Select a language" dropdown box and clicking "Filter".

Date range: by default the selected date is set to 2 months prior to the current date. The user can set any start- and end date by selecting a date in the date pickers and clicking "Filter".

There is also a drop-down menu with preset filters for the most common time periods:

Below the filters, you'll see the visits with the selected filter taken into account:

This chart shows 2 lines which represent the total number of visits. The green line shows the unique visits and the blue one the total visits . The line chart can be zoomed in by dragging a selection around the date range. To reset the date zoom, click on "Reset zoom".

Statistics terminology

Visit: every time a page is viewed by a visitor, the system will count it as a visit (pageview).

Visitor: a visitor is an IP address that visits a page. This IP address is connected to a computer that is being operated by a human or by an automated process (bot).

Registered visit: human visits are being registered and most bot visits are being filtered. It's not always easy to distinguish a human visit from a bot but we're constantly improving the filter to end up with mostly human (real) visits.

Total visits: total amount of registered visits for a set period. So if Alice, Bob and Carol are visiting a page two times each, this will be 6 visits in total.

Unique visit: uniquely counted visitors on a specific page per day. So if Alice, Bob and Carol are visiting an article, this will be counted as 3 unique visits on that day. If Alice visits the page again a day later, it will be counted as 1 unique visit for that day but 4 unique visits in total (all days) for that page.

In the top right corner, next to the filter, there is an 'Export' drop-down menu, allowing you to export statistics in PDF or Excel format:

Just above the 'Visits' chart you'll see the visit numbers and your published pages:

 

This basic number widget shows the total number of visits and the total number of unique visits.

To the right of the 'visits' chart, you'll see a Return vs New pie chart and the Most Viewed pages:

 

The pie chart shows the percentages of all the visitors of the selected filter divided into "New/Unique" (in blue) and "Returning" (in green) Visitors.

 

The 'published pages' widget shows the last 6 published pages and can be paginated to show more. Every result will show the title of the page and the amount of total visits it has. You can click on an item to display the Page statistics.

 

The 'most viewed pages' widget shows the top 5 most viewed pages and can be paginated to show more. Clicking on an item will display the Page statistics.

Further below you'll see a list of referring websites:

 

This shows the top 10 best referring websites of the selected filter range. Clicking on the triangle icon next to the URL will expand the item to show visits to subpages of that particular domain.

 

Finally, you'll see the most viewed images and the most viewed downloads: