Which fonts to use for email campaigns

When sending out email campaigns, it's important to think about fonts.

Perhaps your company has a custom font of their own, or uses a font that is not very common. This font may even be quite important to your brand identity. In browsers, this is generally not a problem. Fonts that aren't supported by the browser by default, can easily be hosted on your own server or even elsewhere, such as Google Fonts. 

There are a few well known fonts that are called Web Safe fonts. These are well-known, generic fonts which are supported by browsers and email clients by default. This means that content using these fonts will look the same everywhere. The following fonts are examples of Web Safe fonts:

• Arial
• Times New Roman
• Courier New
• Georgia
• Lucida
• Verdana
• Tahoma
• Trebuchet

With email, things are a little more complicated. Unlike browsers, of which there are just a handful, there is a large variety of email clients. And unlike browsers, which get updated all the time, a lot of people will use the same version of that email client for years and years. 

This means that when making design choices for email, you'll need to be a little conservative. Consider that some email clients don't support custom fonts at all, such as the web version of Gmail, or all Outlook versions for Windows. For this reason, we offer Web Safe fonts, ensuring that your emails will look the same in every email client.