Discover Insights beta is a more advanced way to understand your Newsroom's performance. Discover builds on existing Newsroom and Email statistics by combining them with media coverage and sentiment data. This helps you see not just how your content performs, but how it is picked up across the media, and how your company is perceived.
Discover Insights is currently in beta phase and not publicly available.
Table of contents
- How does Discover know what Coverage articles to filter out?
- How does the Engagement and Activity report work?
- How the Media Outlets list works
- How the Coverage Sentiment chart works
- How the Benchmark performance report works
How does Discover know what Coverage articles to filter out?
A Concept and Keyword are selected by Presspage to set up your Discover dashboard.
The keyword is the company name or keyword to let Discover know which media coverage is relevant.
The concept is a structured label that is attached to an article, story or event to define exactly what it is about.
The two are combined because keywords alone are unreliable. The same subject may be written differently in different languages. For example:
“White House” in English
“Casa Blanca” in Spanish
Explaining a Concept: Wikipedia approach
Each concept has a unique ID, called a URI. In this system, the URI is the exact Wikipedia page URL for that subject.
For example: https://en.wikipedia.org/wiki/barackobama
This means the concept is not just the words “Barack Obama”, but the specific, clearly defined subject described on that Wikipedia page.
This is known as the Wikipedia approach. Instead of using a vague word, the system links to a specific Wikipedia page so there is no confusion. (https://en.wikipedia.org/wiki/concept)
Many words can have more than one meaning. By linking to the exact Wikipedia page, each concept maps to a single, well-defined subject.
How does the Engagement and Activity report work?
The Engagement & Activity report combines different datapoints to create one overview of when Newsroom articles and Email campaigns were published, the number and list of media coverage, and the views on the Newsroom.
The chart shows Action vs. Reaction: You publish a story or send an email (the little icons on your chart). The graph-line above the icons tell you if that action caused a spike in Newsroom visits or other news outlets picking up your story.
Explaining the Engagement & Activity definitions
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Events (megaphone icon)
An event is a collection of Media Coverage articles that discuss the same thing that happened.
Each event brings these related stories together and shows key details like what happened, when and where it happened, and the main topics being discussed. This helps you easily track how a single moment or story is being covered across the media.
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Media Coverages (document icon)
Think of media coverage as a digital news clipping. Whenever a news site (like a newspaper or a blog) writes about your brand, Discover 'clips' it and saves it for you.
Next to the link additional information is shown:
The Content - The headline, the story, and the images.
The Source - Who published it and exactly when it went live.
The Topics - Our AI reads the story to identify the main themes, companies, or people mentioned.
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Published content (document icon)
Published Content is everything you create and send out from your own Newsroom. There are two types of Published Content:
Newsroom Articles - Press releases you’ve written and published.
Email Campaigns - Press releases or newsletters you’ve emailed directly to your media contacts or subscribers.
How the Media Outlets list works
Media Outlets are the 'who' behind the news. While an Article is the specific story written about you, a Media Outlet is the organization or platform that published it (this could include traditional news, digital platforms and global sources)
This section ranks your biggest fans in the media. It shows you which specific publishers are talking about you the most, helping you identify which news organizations are most interested in your brand's stories.
How the Coverage Sentiment chart works
Coverage Sentiment is like a mood ring for your news coverage. It tells you whether the articles written about you are generally positive, negative, or just neutral.
Our AI reads every article and looks at the specific words and tone used. It then gives the coverage a score:
Positive (Green): The article is complimentary or shares good news.
Neutral (Yellow): The article is factual or balanced (like a standard report).
Negative (Red): The article uses critical or concerned language.
The chart simplifies all those articles into one easy-to-read scale from -100 to +100:
The Score: This is your "average mood" for the period.
The Faces: This visual scale shows you at a glance if you are leaning toward "Happy" (positive) or "Sad" (negative).
The Trend: The small arrow tells you if your reputation is moving up or down compared to the last period.
How the Benchmark performance report works
Benchmark Performance is a quick health check for the newsroom. It shows how well the newsroom is performing compared to other companies in the same industry, based on the daily visits.
The system looks at the newsroom’s daily visits and compares them to similar organisations in the same industry. It then positions the newsroom on a performance scale. The chart provides a way to understand whether a newsroom is underperforming, average, or leading within its industry.
The Gauge - This shows where the newsroom sits between the industry average and the top performers. If the indicator is further towards the higher end, the newsroom is outperforming most peers. If it is closer to the lower end, performance is below the industry benchmark.
The Percentage - This reflects the newsroom’s relative standing within the industry. It shows how it ranks compared to others in the same sector.
The Trend - The small arrow shows whether performance has improved or declined compared to the previous period.