This video tutorial demonstrates how to effectively search for journalists in the Media Database by accessing the Contacts tab, selecting a search type, and applying filters for precise targeting. Combining multiple filters and experimenting with keywords is recommended for optimal results.
Topics covered:
How to search the Media Database
Assignment:
Create a search based on the search type people. In the filters select your industry/topic of interest, location, language and click view results.
Chapters:
00:00 Accessing Media Database
00:11 Choose Your Search Type
00:28 Utilize Filters for Targeted Results
00:45 Refine Your Search if Necessary
Transcript:
00:00 Accessing Media Database
Navigate to the Media Database.
Click on the Contacts tab.
Locate the Media Database search in the left menu.
00:11 Choose Your Search Type
Decide on the type of search you want to perform:
- People: Search for individual journalists.
- Outlets: Search for media outlets.
- Keywords: Search by topics journalists have written about in the last 90 days.
- Specific Person: Search by name or email address.
00:28 Utilize Filters for Targeted Results
Use and combine filters based on your chosen search type.
Apply AND logic to combine filters for more precise targeting.
Once you have set your filters, click on View Results to see the search outcomes.
00:45 Refine Your Search if Necessary
If the results are not satisfactory:
Adjust one or more filters.
Click View Results again to update your search.