As of February 2024, Google and Yahoo require senders with a volume of more than 5000 recipients daily to their respective email services to implement a DMARC record.
What is a DMARC record and how does it differ from SPF and DKIM?
A DMARC record is a DNS record (type TXT) that tells receiving email servers what should be done with emails that do not align with existing SPF and DKIM records, and offers the possibility to report the result to domain owners.
In other words: SPF and DKIM perform the background check, and DMARC closes the loop by reporting on this background check.
Can Presspage set a DMARC record for us?
- If you're sending email campaigns via the
senderservices.net
domain, this has already been taken care of. You don't need to take any further action. - If you're sending email campaigns via your own custom (sub)domain: you'll need to do this yourself. After all, you're the owner of the domain, so you get to decide what should be done with emails that fail the SPF and DKIM tests. We also don't control your DNS settings, so we can't add any records on your behalf.
How do I create a valid DMARC record?
Sites like DMARC Advisor offer a wizard to construct a valid DMARC record that you can paste into your DNS panel. If you're unsure what to put in there, please ask your IT Security team to take care of this.
If my email volume is lower than 5000 emails a day, do I need to take action?
Per Google's requirements, no immediate action is required. However, it's good practice to include a DMARC record even if your volume is lower than that, and it decreases the likelihood of your emails being seen as spam.
Do I need to do something with SPF and DKIM as well?
SPF and DKIM records were already a requirement for sending out mail via Presspage, so no action needed.
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