How does Presspage help your SEO?

This article explains the ways Presspage supports SEO for your Newsroom and articles.

Presspage continuously looks for ways to improve SEO for Newsrooms and articles. Below are the measures Presspage uses to support your on-site SEO.

• Domain / hosting
  The main SEO integration Presspage provides is that all Newsrooms are hosted on the customer's own domain. This ensures all SEO credit goes to your domain, not to Presspage.
• Subfolder integration
  We offer the option to integrate the newsroom on a subfolder level: www.example.com/news. This is a cleaner integration, since it's visually in line with your website's URL structure, and this deeper integration is considered more SEO-friendly.
• Title tag
  A title tag is an HTML element that specifies the title of a web page. Title tags appear on search engine results pages as the clickable headline for a result, and matter for usability, SEO, and social sharing. Presspage automatically generates a title tag, which you can override. Its length is optimal at 10 to 70 characters, including spaces.
• Meta Description tag
  The meta description tag is the character snippet used to summarize a page's content. Search engines use this snippet in search results to show visitors what a page is about before they click. Presspage automatically generates a meta description, which you can override. Ideally, a meta description is 70 to 160 characters, including spaces.
• Favicon
  A favicon is a small, iconic image that represents your website. Favicons most often appear in the browser's address bar, but also in browser bookmarks and feed aggregators. While a favicon doesn't directly contribute to SEO, it improves the user experience and helps your Newsroom stand out on search engine results pages.
• SEO friendly URLs
  Your page's URL should contain your keyword phrase and stay under 100 characters. Short, descriptive URLs that clearly describe the page's content work best. Presspage automatically generates an SEO-friendly URL (slug), which you can override.
• Heading tags
  HTML heading tags signal to search engines what your page is about. A good heading structure is also one of the most important accessibility considerations for a page, since headings provide context and let visitors navigate and scan content, whether visually or with a screen reader. Your h1 tag should contain your targeted keywords, closely related to the page title and relevant to your content. Your h2 tag is a subheading and should contain keywords similar to your h1. Your h3 is a subheading for your h2, and so on. Presspage automatically generates headings, which you can override.
• Image alt attributes
  The alt attribute specifies alternative text (alt text) to be rendered when an element can't be displayed. Alt text mainly serves visitors who can't see images, including those using browsers with images disabled, visually impaired visitors, and visitors using screen readers. Search engine crawlers also use alt text as they navigate your site. Presspage automatically generates alt text for all images.
• XML Sitemaps
  XML sitemaps make it easier for Google to find your site's pages, which matters since Google ranks pages, not just websites. Presspage automatically generates a sitemap for each Newsroom.
• Analytics
  Web analytics lets you measure visitor activity on your website. The platform provides basic Analytics and supports all major analytic tools.
• Page size Info
  Faster-loading pages are indexed better by search engines and provide a better user experience. Presspage reduces page sizes and load times using caching, GZIP compression, and file minification.
  • Caching
    Caching is the temporary storage of web documents such as HTML pages and images. Browsers store copies of recently visited pages to reduce bandwidth usage, server load, and lag. Presspage automatically caches every page to improve load times for articles and Newsrooms.
  • GZIP Compression
    Gzip is a file format and application used for file compression and decompression. Presspage has this enabled to further reduce page size and improve load times.
  • Minification
    All library files used to display Newsrooms and articles are minified to reduce file size and improve load times.
• Responsive pages
  Presspage automatically creates responsive Newsrooms and articles that render properly on desktops, tablets, and phones, ensuring a good experience for all visitors.
• Social activity
  Social activity supports brand awareness and returning visitors. Presspage lets you add multiple Social Media Modules and automatically integrates social interaction modules, so visitors can share pages to Facebook, X, LinkedIn, and more with one click.
• SSL enabled
  SSL secures the transfer of information on your server, and Google treats it as a positive ranking signal. Every Newsroom hosted with Presspage has an SSL certificate installed.