In PressPage Mail, a branded template is an email template that aligns with your brand guidelines – also called style guide.
Style guides usually contain guidelines for things like the appropriate use of your font(s), color palette, or logo. Using a branded template makes sure that the look and feel of email campaigns sent out using PressPage Mail adhere to that same standard.
If you're not using a branded template, PressPage Mail Standard has a default offering: a single generic mail template that contains your logo at the top. This may suit you if you're a smaller brand or if you haven't settled on a visual style for your brand yet.
For most brands, visual recognition is key. Most people are visual thinkers - they'll read what you write, but they'll remember what they see. Customers, including recipients of your email campaign, will instantly recognize visual elements of some brands.
Consistent branding also helps build trust. Recipients that know your visual style will expect your communication, including email campaigns, to adhere to that style. They'll remember that typical font, or that color combination, and will rest assured that this email is genuine and was sent by you.
Using a branded template will also give you the added bonus of having more than one template created if you wish. This is ideal if you have recipients from multiple countries. Instead of sticking to English, you could also have a Spanish, French, or German mail template.
A Branded Email Template is available with PressPage Mail Premium. Visit the Mail Premium Pricing and Upgrade page for more details.