What is the difference between a Media Database list and a regular contact list?

In Presspage you can create two types of contact lists: Media Database lists and regular contact lists (based on your “owned” contacts). We partner with Agility to give you access to over a million opted-in media contacts. You can run queries on this Media Database and save its contacts to a list. Since we do not store the contacts ourselves, they behave differently than contacts in your regular contact lists.

When you search the Media Database ánd when you look at your Media Database contact lists, you contact the Agility server (and not Presspage's) with which we have set up an API connection. The data that is shown in the Presspage Manager is data that Agility has on this Contact.

In practice, this means that the biggest difference (with a regular contact) is that you cannot edit the email address and other details of a Media Database contact, because Agility keeps this data up to date.

Contacts in multiple lists

It's also possible that you have a contact in your regular lists that also lives in one of your Media Database lists, with the same email address. In that case, you will not be able to edit the email address in either environment. In such a case, there are two options: one, you can create a new contact with the changed email address. Or two, have us reach out to Agility to change the email address in their database and then update the email address in your regular contact list as well.

Contacts that unsubscribe, and are stored in both Media Database lists and regular contact lists, will be unsubscribed from both. Contacts can also unsubscribe from the Agility database by contacting Agility, in which case they will be removed from the Media Database and from the Media Database lists upon synchronization.

Contacts that live in multiple lists (regular lists, Media Database lists or a combination of the two) will be deduplicated to make sure they only receive one campaign to their email address.

Incorrect contacts

If you come across any incorrect Media Database contacts, please reach out to us so we can ask Agility to update their database. When you select any Media Database Contact prior to sending out a campaign, the platform will sync the contact details with the Database so the right information is always visible. 

Media Database lists are not dynamic

When you save results of your Media Database query to a list, it’s good to remember that this list is static: it will not automatically update with new contacts that match the same search query.

Was this article helpful?
0 out of 0 found this helpful